I Wish This Never Happened!

Table of Contents

• What is TAM

• What is price bracketing

How Lisa Got Multiple Offers in Just Weeks—And What You Can Learn from It!

When Lisa first approached me about selling her home, she was understandably cautious. The market was shifting, buyer expectations were evolving, and she wanted to make sure her home stood out without overpricing herself out of competition.

We started by analyzing the total adjustable market valuations of comparable homes in her area. This wasn’t just about pulling comps—it was about understanding how appraisers and buyers adjust for features like square footage, lot premiums, upgrades, and even neighborhood micro-trends.

Once we had the data, I helped Lisa position her home in the optimal pricing bracket—not the highest, but the most strategic. This bracket captured attention from buyers who were ready to act, and it created urgency without sacrificing value. When a buyer shops online they look in a price range, so that is how I need to sell the home of course. Her prior agent put her in the wrong bracket leaving Lisa without a contract, and future plans halted.

The result? Multiple offers within just a few weeks, and a sale price that exceeded expectations. An offer was $12k more that asking and all in cash$$!

If you’re curious how this strategy works, I’ve broken it down in a short video that walks through the valuation model and pricing logic we used:

Whether you're thinking about selling or just want to understand your home's true market position, this approach could make all the difference.

If you want a guide with 3 tips to position your home to get it sold, reply to this email and i’ll send it over!